Monthly Archives: March 2011

The New Individuality: A Discussion of the Rise of the Franchise in America and Abroad

It’s 3:15 on a Saturday afternoon and I’m sitting at a Starbucks sipping on a chai tea latte.  I think to myself about the franchise.  Not the franchise of Starbucks—that’s an article all on its own, but all franchises—the whole idea of the franchise. I don’t know about you, but when I think franchise, my